Our network is built for data and future-proofed for 4G technologies. We’ve invested billions of pounds in developing and expanding our network and this means we can connect more people to the internet in more places, while increasing our capacity to meet the ever-growing demand for data.
Over 90% of our customers are choosing smartphones and they’re increasingly opting for our all-you-can-eat data plans. These plans give you the freedom to get the most out of your smartphone, without fear of how much it’ll cost.
Smartphones are rapidly becoming the first port of call for accessing the internet for UK consumers. Over the past two years, internet use on mobile phones has grown dramatically. And as new users experience the benefits of all-you-can-eat data for the first time, they require more support from us.
We’re here to help people discover all the benefits of the mobile internet. And by having a network designed for data - and by inspiring people to explore new things - we aim to take away any barriers that prevent our customers embracing it. We’re also working hard to make it easier for customers to manage their accounts and their interactions with Three, by providing unique services that are made possible by our network and the mobile internet access it provides.
Challenging and changing mobile.
Three strives to challenge and change the mobile industry for the benefit of consumers. When we entered the market in 2003, the environment in which we operated was very different. Prices were high and consumers had little choice but to pay extortionate prices for poor quality mobile internet on their phones and mobile data services.
Since launch, we’ve gone on to offer all our customers affordable flat-rate mobile internet, low-cost Mobile Broadband (from just £10 a month) and free internet calls with Skype. So everyone can enjoy the benefits of the internet when they’re out and about.
Following the success of
The One Plan and a huge surge in data usage by our customers, in March 2012 we introduced two new tariff families with data at their heart. Our
Ultimate Internet plans offer all-you-can-eat data, for those who want to fully embrace the mobile internet without feeling restricted or worrying about costs. And for those who want to discover the mobile internet for the first time, our
Essential Internet plans offer a 250MB allowance with absolutely zero chance of over-allowance charges - our text alerts warn customers when they’re reaching their data limits to ensure that they’re always in control of what they spend.
We’ll continue to challenge the market, in order to improve the industry for the benefit of consumers. For more information about how we feel about these issues, and others, please visit What We Think.