Why we think this is important.
We’ve been working with Skype for over two years now and we've learned a lot about how our customers use the service. We know that a keen mobile Skype user is an instinctive, active communicator. They want to take full advantage of free mobile calls.
Increasingly Skype use is linked to other internet communications activities, such as Facebook, Twitter and a host of other services for which our customers will happily pay a fixed fee for unlimited use.
While others have looked at Skype as a potential threat to voice and text revenues we see another advantage. Did you know when you call a friend on a different mobile network their network will charge your operator a fee for carrying the call? This is called a Mobile Termination Rate or MTR and is currently charged at around 4.7p or more for every minute of the call.
This fee is regulated by the industry regulator Ofcom but we think they’re still too high. Without these fees we’d be able to offer our customers much better value and that’s where Skype comes in. With Skype, MTRs don’t apply so we can give our customers all the minutes they like without over charging them.
At 3, we believe our customers should be able to choose how they communicate because that’s mobile as it should be; simple, useful and always good value.