New research undertaken by Three shows that social networking is spelling the end for the traditional Christmas card. With mobile access to the internet becoming the norm, it’s been revealed that the average Brit plans to only send ten Christmas cards to loved ones, but will wish more than four times as many people (45 people) a merry Christmas on Facebook or Twitter using the mobile internet on their smartphone.
This trend is even more apparent amongst young adults (18-24 year olds) who admit they will spend 20 minutes using the mobile internet on Christmas day, wish 50 friends festive good tidings through social networks, whilst only sending six traditional Christmas cards.
On the go access to the internet is not just having an impact on the way that we celebrate Christmas day compared to 10 years ago, but also on the way that we plan and prepare for it. Over half (57 per cent) of both men and women confess that the mobile internet has made planning Christmas easier, with a third (32 per cent) of women pleased that having internet on the go has meant that they’re more time efficient, helping to ease that familiar Christmas stress.
More importantly a huge 40 per cent of the nation is cheerful that the mobile internet has helped them become shrewder shoppers, saving themselves precious pounds by checking that they’ve got the best deals whilst out shopping on the high street.