What's all-you-can-eat data?

What’s all-you-can-eat data?  article header image

We get quite a few questions about all-you-can-eat data here at Three HQ. Is it really unlimited? And what’s it got to do with eating? We asked Emily from Support to put the record straight.

-So Emily, tell us about all-you-can-eat data.

‘When I first started working at Three, my friends all wanted the inside scoop on all-you-can-eat data and whether there were any hidden costs. They were sure that there was some kind of catch. Now, I think ‘all you can eat’ is a phrase that can be misunderstood, so here’s a plain and simple explanation.

‘At an all-you-can-eat restaurant, you pay a set meal price but can keep going back for more food. All-you-can-eat data works the same way: you pay a set price for your data each month, and not a penny more, no matter how much you use.

What all-you-can-eat data lets you do.

‘All-you-can-eat data gives you the freedom to use your smartphone as much as you like without worrying about how much data you use. You can use apps, browse the web, look at maps and check your email – and then go back for more, again and again. And all without worrying about going over your data allowance.

‘But what if you’re using GPS? Downloading an attachment? Or watching your favorite soap opera on BBC iPlayer?

‘Well, if you’ve got all-you-can-eat data, there is no additional charges to worry about.

Internet without the fear factor.

‘With all-you-can-eat data, the fear factor’s gone.  There’s no data limit holding you back, so you can do more than ever on your phone without having to worry about out-of-bundle charges. With all-you-can-eat data you’ll be charged the same amount for data every month, no matter how much you use, as long as you’re in the UK.


We use TrafficSense, which intelligently manages network demand at busy times.  Find out more about TrafficSense here.


‘If you want to take the worry out of using the mobile internet on your phone, you can get all-you-can-eat data as part of  (take a deep breath) The One Plan, on an Ultimate Internet plan, add it on a monthly basis to your Essential Internet plan, get a Pay As You Go Add-on or on selected Pay Monthly SIMs.