In recent weeks, the Communications Ombudsman has hit out at mobile phone companies that claim to offer customers unlimited data when, in fact, there’s a cap on how much they can use.
That’s not the case with all-you-can-eat data on Three, where customers can genuinely go online time and time again, without worrying about their phone bill.
All-you-can-eat data, which starts at £15 a month, was designed to take the fear out of using the internet on your smartphone. It can be compared to visiting a restaurant where you pay one price and can keep going back for more.
When ‘unlimited’ doesn’t mean ‘unlimited’.
The Chief Communications Ombudsman, Lewis Shand Smith, has highlighted that many companies actually put a limit on how much data their customers can use, despite positioning certain deals as ‘unlimited’.
Once this limit (often labelled as the ‘fair use’ threshold) is exceeded, many customers are moved on to a high-cost ‘out-of-bundle’ rate for the service.
Making the most of your smartphone shouldn’t mean high bills.
With the increased popularity of smartphones and many people using data-heavy services, such as video and music streaming, lots of people have found themselves going over their data limit – resulting in a hefty bill.
And the complex method of measuring internet use in megabytes or gigabytes adds to the problem. Few people truly know many megabytes or gigabytes they’ll need.
Peace of mind with all-you-can-eat data on Three.
However, all-you-can-eat data, which is available on Pay Monthly or Pay As You Go on Three, provides all the internet you’ll need under one price.
Three boss David Dyson said: ‘Three’s all-you-can-eat data plans offer customers genuinely unlimited internet use on their smartphones.
‘Both contract and Pay As You Go customers tell us they prefer the peace of mind of all-you-can-eat data to fair use policies.
‘Smartphone users typically sign up for two-year contracts and use increasing amounts of data as they learn just what their smartphone can do, making limited data allowance an issue for many consumers.
‘Consumers want to make the most out of their smartphones but many struggle to track their data use. Our genuine all-you-can-eat plans take that problem away.’