Apple claims that more photos are taken on iPhones than on any other smartphone. And when you see some of the breath-taking pics in its latest advertising campaign – which have all been taken on the iPhone 6 – it’s not hard to see why.
But you needn’t be David Bailey to take a decent snap. It doesn’t matter how skilled you are, iSight on iPhone means that anyone, anywhere can take amazing pictures. You’ll get the right light intensity and the correct settings automatically. And with 4G at no extra cost on Three, you’ll be able to share your favourites as soon as you take them.
But how does iPhone camera capture such top-quality images? And is it worth ditching your digital camera for? Decide for yourself…
More light and the right balance.
Light is one of the most important factors in getting a great photo. It’s not just about how well your subject is lit, but also how sensitive your camera’s sensor is to light.
The iSight camera features an Apple-designed lens that carries a larger f/2.2 aperture to let in more light. Plus the larger pixels also capture more light, for better, brighter images with truer colours.
iSight also has an auto white balance and auto exposure mode, which help to create a local tone map around the image, giving you better highlights and shadows. The autofocus then adds increased sharpness.
So in a nutshell, by just tapping your pinkie on your iPhone you can create professional looking photos worthy of framing on the mantelpiece.
When you use a flash, the usual problem is that the ambient light varies in colour temperature: fluorescent is cooler and bluer, while incandescent is yellower.
The flash in newer iPhones (iPhone 5s onwards) solves such problems by having two LEDs – a cooler, white one and a warmer one. Over 1,000 unique variations of the two give you the right colour flash for wherever you're shooting. This gives your photos and videos colours that are more true-to-life, and more natural-looking.
So, if you happen to be in Australia watching the sunrise over Ayers Rock, or at colourful buzzing bazaar in Bali, you can ensure you capture every last shade just how it looks to the naked eye.
What’s more, Three lets you use mobile roaming abroad at no extra cost in 18 Feel At Home destinations, so you can share your dazzling images with your friends in seconds, without spending a penny more.
No more blurring and ready for action.
Shaky hands and motion blur can often mean that you ruin what could have been a great picture.
iSight’s auto image stabilisation works by taking four photos with a short exposure time. Then the best parts of those photos are combined into one image with as little noise, subject motion and hand shake as possible.
The camera also shoots 10 frames per second for as long as you hold down the shutter. iPhone analyses these shots in real time, giving you the chance to choose your favourite - but you can select any of the other shots you want. It’s perfect for action shots and for capturing entire action sequences.
Picture it. You’re out with your pals dancing the night away to Ricky Martin’s Livin da Vida Loca, and it’s absolutely essential you capture themoment. You’re not too steady on your feet, but iPhone auto image stabilisation allows you take a great action shot that, with Three’s fast 4G network, can be Whatsapp-ed to your entire phone book in seconds.
HD video with slo-mo.
As well as being a brilliant still camera, iSight is amazing when it comes to video.
With the new iPhone SE and 6s you can capture moments in stunning 4K UHD; and with the slow motion option you can really add some excitement.
Just shoot your HD video in 720p at 120fps, and when you’ve finished, select the part you want to slow down, so that it plays back at quarter speed.
You can change which part is in slow motion at any time. The pinch-to-zoom technique also works when recording video, so you can zoom in on your subject as you’re recording. So weather you’re zorbing in the USA, surfing in Sri Lanka, or skiing in the French Alps, you can let your friends know what you’re up to by posting some super-cool footage with minimal effort.
If all of this sounds too good to be true, get yourself down to your nearest Three store and have a go yourself. All of our in-store devices are live, so you can sample iSight for yourself, and test all the nifty features.