In advance of their next release, here's a brief history of Samsung and some highlights of the phones they've brought us so far.
It’s hard to remember a time when Samsung wasn’t a major feature of modern life. As the main challenger to the iPhone, you can reliably expect a high-quality, exciting new Samsung phone at least once a year (well, almost, but we’ll get to that later).
But it hasn’t actually been all that long since Samsung were the newbies in the market, up against the titans of Apple and (ahem) Nokia. It’s been an impressive rise to the top of the Android market, and with the upcoming release of the Samsung Galaxy S9 and S9 Plus, we thought it’d be a good time for a little retrospective, with a history of Samsung…
SH-100 – the beginning.
Okay, technically not the beginning – The history of Samsung begins when they were originally founded way back in 1938, and their electronics division’s been on the go since 1969, but the SH-100 still has the honour of being their very first mobile phone. Released only in Korea in 1988, it’s fair to say it didn’t set the world on fire, selling only a couple of thousand units. But the journey had begun, and a mere, uh, twenty or so years later they’d solidified their position at the top.
SGH-600 – Entering Europe.
So technically, the first Samsung phone in Europe was the SGH-200, but since it and a few of its successors did so poorly in the market, in reality it was the SGH-600 that can be credited with breaking into Europe in September 1998. Designed specifically to appeal to simple, clean design tastes, the 600 was deliberately marketed to “high-end” customers. The gamble worked – it sold well, the awards started rolling in, and Samsung were able to start thinking about the next big thing…
Samsung Galaxy – the next big thing.
First released in July ’09, the original Samsung Galaxy kicked off a period of growth that really put Samsung in the forefront of people’s minds when it came to Android, no longer leaving them thinking of the history of Samsung. Moving through their catalogue, from the Galaxy S series of phones through to the Note series of tablets (and phablets), Samsung have been killing it in all corners and price ranges of the Android market.
That’s not to say they haven’t had their stumbles along the way, throughout the history of Samsung. Despite fantastic reviews, their big iPhone challenger of 2016, the Note 7, encountered some problematic battery issues, resulting in the device being recalled across the globe, and causing serious impact to Samsung’s reputation.
All that’s left is to say, what’s next?
So, that’s a brief history of Samsung so far. Get yours on the UK’s best network for data (as voted by Mobile Choice consumers) and enjoy infinite streaming and Snapchat ’til your heart’s content with Go Binge; use your phone abroad at no extra cost and get that travel swagger feeling with travel upgrades from easyJet with Go Roam; and enjoy treats and deals that are exclusive to Three customers with our rewards app, Wuntu.
Here’s to the future.