It’s always hard to get your head around new ideas, isn’t it? The day we get our hands on iPhone X is finally arriving – and while we already know about the MAHOOSIVE screen, amazing cameras and cleverclogs facial recognition, there is one thing some of us can’t get our heads around. How do you […]

It’s always hard to get your head around new ideas, isn’t it? The day we get our hands on iPhone X is finally arriving – and while we already know about the MAHOOSIVE screen, amazing cameras and cleverclogs facial recognition, there is one thing some of us can’t get our heads around. How do you pronounce the name?

Obviously, if you’ve watched Apple’s keynote announcement you’ll know we say ‘iPhone 10‘, but for those who got their news from written sources, the journey of discovery was an epic one.

First, it starts with…

Confusion

Who likes looking like they’re the only person who hasn’t caught on? NOBODY. That’s why the best approach is to reach out to the Twitterverse for assistance. And while we can’t imagine the iPhone Hug coming out anytime soon, you’d best believe we want to live in a world where it would.

 

Exploration

Once confirmation is given that iPhone X is indeed pronounced ‘iPhone 10’, then the shockwaves begin to ripple out into the rest of the subject’s world. Soon, they begin to examine everything they’ve ever owned before that has an ‘X’ in the title. Minds get blown, bruvs.

Acceptance

And next there comes the penultimate stage: a moment of self-awareness that brings peace and closure. Maybe we can even laugh at ourselves a little, if only to feel better about starting to laugh at those who STILL call it ‘iPhone Ecks’.

 

Advocacy

And so we reach the final stage of enlightenment: being proud enough of your new knowledge that you make it your express business to pass it on to others, whether they want it or not.

So, have you reached iPhone X enlightenment? The final step in your journey is the ultimate reward: getting your hands on the biggest-screened, cleverest, fastest iPhone yet. It’s TENcellent, TENceptional and downright TENtraordinary*.

* Sorrynotsorry