More demand for TV time - anywhere and everywhere - means we need bigger, better screens. Which is why our mobile devices keep getting more and more epic (just look at that Samsung S8 infinity screen!). We talk to Samsung's head of technology for all the latest.
With the increase of cinematic TV shows, and the ability to watch HD and Ultra HD content from the comfort of your own living room, our demand for size has increased.
In 2009, 32% of the TVs sold around the world came in at 40” or bigger, but by 2017 that proportion has more than doubled, increasing to 78% of global sales.
TVs aren’t the only device displays getting bigger; we’re demanding more from our mobile phones, too. In our survey 65% of those people aged 16-34 told us that they now watched more on mobile devices than they had 18 months ago.
“4G is delivering faster online access and greater network reliability, so portable devices have become the hub of our daily lives,” according to Lucy Hedges, tech editor at Metro. “And content that was once limited by linear TV is now accessed on demand to sate our appetite for binge-viewing.”
All you need to do is take a look at how the humble mobile has evolved in recent years to see exactly how our consumption is driving screen sizes (with the Samsung Galaxy S8+ now boasting a whopping 6.2” display).
“This year we unveiled the Infinity Display on our S8 and S8+ smartphones,” explains Samsung’s head of technology Kyle Brown. “It delivers a vibrant Super AMOLED screen that fills nearly the entire front of the phone, providing a truly immersive content viewing experience.”
And as screen sizes change, so to do our viewing habits. Thanks to a new breed of content creators – publishing their output via the likes of YouTube, Snapchat and Instagram – our appetite for shorter formats is starting to grow. This is illustrated by recent research from Ofcom, which found that ‘short online video clips’ now made up 14% of what people aged 16-24 were watching, a figure that was just 2.5% for those aged between 25 and 44 years.
“Technology has undoubtedly been a major driving force in changing the way we consume video content and has empowered audiences to take control of their viewing habits and ditch more traditional methods,” Lucy tells us.
It’s never been easier to consume content, but now we are all able to create it, too – via the HD cameras most of us have in the palm of our hand. And thanks to app-makers like Adobe releasing versions of its video-editing software on mobile, you can now shoot, edit and publish high-end video straight from your mobile.
This democratisation of broadcasting has resulted in a new generation of content kings, publishing via platforms like YouTube, and retaining full creative control over content.
As we enter the era of VR, using devices such as Samsung’s Gear VR controller, the whole idea of a screen could be anachronistic within the next decade; we’ll be engaging with content in a 360 degree world. As Dr. Emmett Brown might say: “Where we’re going, we don’t need screens!”
Download the full Binge Files report