Who are Xiaomi? Don't know what to expect when they arrive in the UK soon? We've got everything you need to know (including how "Xiaomi" is pronounced).
They’ve arrived in the UK, bringing the Mi 8 and RedMi 6A with them. But, who are Xiaomi? We’ve got everything you need to know including a little bit of history to give you a flavour of what’s to come.
How is “Xiaomi” pronounced?
First things first, let’s answer the question that’s probably popped into your head straight away: how do you say “Xiaomi”? It’s easy – Xiaomi is pronounced shao-mee.
Who are Xiaomi?
Founded back in 2010, Xiaomi are a Chinese manufacturer that prides themselves on “making quality technology accessible to everyone”. They’ve become famous across the world for flagship-style phones that don’t cost a fortune.
And, even though they’re relatively new to the smartphone market place, Xiaomi are comfortable competing with the big players. Earlier this year, they were named as the 4th biggest smartphone vendor behind Samsung, Apple and Huawei – seriously impressive stuff!
Do Xiaomi only make phones?
Nope. Xiaomi haven’t limited themselves to smartphones. “Making quality technology accessible to everyone” is their philosophy, after all. From wearable tech like the Mi Band 2 to the Mi Electric Scooter, Xiaomi have you covered.
What are Xiaomi phones like?
If you’re anything like us, you’ll be curious to find out what to expect when Xiaomi phones arrive here in the UK. To get a taste of what’s to come, here’s some info on Xiaomi’s back catalogue.
Xiaomi released their first smartphone: Mi 1 (originally named the Xiaomi phone) in 2011. Even then, they fully embraced making quality tech available to everyone. The Mi 1 was a top-spec phone at a fraction of the cost.
The Mi 2 followed in 2012. With it’s upgraded specs and the welcome addition of an HD display, it was also the first ever smartphone to be powered by a Qualcomm Snapdragon 600 processor.
Fast forward to 2014 when Xiaomi introduced us to the Mi 4. With it’s amazing build quality, speedy software and beautiful design, it was quoted by many as being one of the best phones of 2014.
Not only that, in 2014 Xiaomi were crowned the third largest smartphone manufacturer in the world. Pretty awe-inspiring, considering they didn’t ship to Europe or the USA at this point.
Xiaomi’s most gorgeous smartphone yet. With its sleek, curved back, lightweight body and super-thin bezels, it certainly looked like a top-end flagship smartphone. And, with the Snapdragon 820 processor, excellent battery life and enviable camera, it acted like one too. All while staying in that all-important “affordable” price bracket. Impressive stuff Xiaomi!
You’d be forgiven for expecting Xiaomi to have cut some corners when it came to performance or design to help keep the cost of their devices down, but that’s never been the case and the Mi 6 was no exception.
The Snapdragon 835 processor and 6GB RAM made the Mi 6 an awesome performer. The dual-lens rear camera rivalled most of the high-end competition and the smooth, curved glass back with perfectly rounded corners made it feel the part too.
So, what’s next?
Following Xiaomi’s decision to ship to Spain last year, they’ve arrived in the UK for the first time, bringing the Mi 8 and the RedMi 6A with them. Get yours exclusively on Three, the UK’s best network for data (as voted by Mobile Choice consumers) and enjoy endless streaming and Snapchat with Go Binge; use your phone abroad at no extra cost with Go Roam; get travel upgrades from easyJet; and enjoy treats and deals just for Three customers with our rewards app, wuntu.