Under 25? Then most of the planet thinks you’re lazy, spoiled and unable to stick to any commitments, including making that exciting restaurant booking on time, even when your parents have offered to treat you. But we know that you’re secretly an organisational powerhouse genius, and your iPhone has everything to do with it…

You wake up as late as possible. You communicate primarily using reaction gifs, emojis, abbreviations and acronyms that no one over the age of 25 (unless they work in media/live in Hackney) can ever hope to understand. Your iPhone is essentially another appendage, and you have repetitive strain injury in your elbow from trying to perfect your butterfly Snapchat filter pout.

You’re someone between the ages of 18-24 who is at uni, or working. TBH, maybe you’re even finding yourself on a beach in Bali. We don’t actually know you, so we’re not sure.

But one thing we can guarantee? You’ve got your iPhone close to hand. And it’s helping you win at life (even though no one’s giving you any credit for it).

iPhone tracking

Turns out, young people like you are really obsessed with tracking: a recent iPhone survey we did found that 18-24 year-olds are WAY MORE functional than anyone ever would have predicted.

For starters, 75.3% of youngsters set an alarm to help them wake up every morning – particularly impressive since those are the years when you can still lie-in. Without judgement.

You do realise that soon, 6AM work commutes, babies and an adulthood of broken sleep will start to take hold, so surely now is not the time to be productive? Why are you setting alarms every morning?! Please stop, and enjoy that starfish-pose post-11am natural wake up (although we have tested and ranked every single iPhone alarm for you, just in case you have a legitimate reason to be up before the crack of midday).

Even more impressive? A whopping 52.8% of 18-24-year-olds told us they use a banking app (check out the best money saving finance apps here) to keep track of finances, which means that contrary to everything you’ve led your parents to believe, you are not solely reliant on the good ol’ Bank of Mum and Dad.

Or even if you are, you’re being responsible and investing your money. You probably have a Cash ISA stashed away somewhere, don’t you?

Whatever happened to going out, downing 12 Jägerbombs and then buying something so wildly inappropriate and so outrageously expensive that it required you to spend a minimum of four years working double shifts at the local pub to pay off your overdraft? Those were the days…

Our survey also found that financial apps were tracked more than any other apps, including fitness, sleep, food and mindfulness, among the 18-24 set.

You also use your phone to get where you need to go – 53.9% of respondents used their iPhone to look up travel times and maps, while a further 34.3% said they would book personal events into their calendars.

We get it: your lives are busier than ever, with friends, dates, classes, jobs, family, social media and hobbies. So of course you use every tool at your disposal to get you more organised.

But does tracking take away some of the pleasure of doing stuff?

In our survey, 30% of 18-24-year-olds said that tracking has noticeably improved their levels of happiness, so it looks like knowing how much is in your bank account, working out how many hours of sleep you need and tracking your fitness instead of sprinting to the bus stop and hoping that’s enough to counteract the 19,000 cheese toasties you’ve just inhaled is good for peace of mind, too.

Of course, there’s a dark side to all of this organisation. It’s hard to live in the moment when you’re too busy curating the perfect picture, or you feel you have to say “no” to things in the present, because you’re planning your retirement thanks to a snazzy new finance app you’ve just downloaded.

And while you probably think you’re being super-efficient and amazing at multi-tasking, science doesn’t necessarily agree, with some experts saying that the information overload we’re constantly experiencing isn’t making us any better-organised, but way less, in fact.

Before you go and delete every single app bar your favourite photo editor (a genuine essential), you should know that researchers have also found that, rather than destroying our memory, we now consider the Internet to be an extension of it. And Internet memory is even better: it can be consulted at any hour and has an endless supply of knowledge. And gifs. Always the gifs.

Want to get tracking? These are the apps you need to know about. Now:


A colourful way to declutter your life and get yourself organised


Will help you to get stuff done, from grocery shopping to booking flights

Google Keep 

A must for notes and reminders


Organises your life to perfection

Main pic: Via Pexels/picjumbo.com