#TalkMoreThanFootball
Providing a safe space for more meaningful conversations
Share with your friends and family now and check in on those around you
2/3 football fans struggle with their mental health.
So with Samaritans, we’re creating a safe space to talk in black cabs.
Following Vinnie Jones’ team talk to the nation last year, #TalkMoreThanFootball returns in 2025, encouraging football fans across the UK to open up about how they are feeling.
New research released revealed that two-thirds (64%) of football fans struggle with their mental health, with almost half (42%) turning to an unlikely source of support - taxi drivers. So we’ve teamed up with Samaritans and Chelsea FC, to provide mental health training to black cab drivers across London, to help provide a safe space for fans to have a conversation.
To celebrate this, we offered free cab rides to the Chelsea vs Tottenham match at Stamford Bridge on the condition fans talked about more than just the game!
#TalkMoreThanFootball encourages more meaningful conversations and serves as a poignant reminder to reach out to a mate and start a conversation.
TALK
Our TALK acronym can also help you check in on those around you.
Training room
Hear from Vinnie Jones as he takes you through his mental health playbook. Learn simple tactics and skills on how to open up about your mental health and support those struggling around you.
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Call 116 123
If you’re struggling to cope, talk to friends, family or Samaritans. You can call Samaritans free any time from any phone.
"Shame can be a huge barrier when it comes to mental health, particularly for men of my generation, as we just didn't talk about these things. That's why being open with my son about mental health is really important. We have a very open relationship and it's important that my son knows that he can speak to me about his feelings."
Ian - Samaritans caller
"Breaking the silence and the stigma is just so important. Having a conversation really does have the power to save someone’s life. I would encourage anyone who’s struggling not to feel ashamed because it’s OK not to be OK. There is support out there if you feel able to reach out for it. – Sarah, Samaritans supporter."
Sarah - Samaritans Volunteer