We celebrated our 5G network roll-out in partnership with Central St. Martins at London Fashion Week 2020, with a fashion show of the future.
Fashion fuelled by 5G
At London Fashion Week 2020 we celebrated our 5G network roll-out by presenting the fashion show of the future.
Think global model Adwoa Aboah. Think the very best minds and designs from the fashion future, thanks to our partnership with iconic Central Saint Martins. And then combine them with our 5G to enjoy a journey onto the catwalk of the 21st century.
Invitees to this fashion event didn’t just see the cuts and colours of next season. They heard, felt and even smelt the scent of visionary style. 3D audio, haptic feedback, a 46 metre projection the length of the runway. There was even be an array of aromas to blow your senses, as well as your mind.
And it didn’t stop there. The show culminated with Adwoa walking the runway, whilst she watched from the FROW. Yes, you read that right. Thanks to 106 synchronised cameras, a 3D volumetric version of the Vogue cover star was created to showcase just how 5G can transform fashion.
A 5G fashion industry
5G’s extraordinary capabilities usher in a future where models can walk multiple shows during fashion seasons across the world. Not only did our ultra-fast 5G transform the traditional catwalk show by turning it into a truly immersive experience, but the speed, reliability and low-lag of our 5G paves the way for future fashionista heaven. They’ll be viewing the flow and cut of fabrics super-close and in great detail as if the models and clothes were actually there. But in reality, they’re a cab, city, or a flight away.
This makes 5G a potential hero of sustainability. It will transform the way the fashion industry operates, drastically reducing waste by cutting the number of sample outfits created. It will cut travel requirements. And it will bring another dimension to the spectacle of the catwalk. Reinventing it into a hyper-immersive event, an entertainment space, and creating a new opportunity for the industry.
Combining the worlds of fashion, design and technology to create new products and experiences is just what our 5G is about. Think big. Then think bigger. 5G can transform events, sensations, the way we live our lives. It’s all set to reinvent home, work and, when we’re up for maximum buzz, the very nature of entertainment.
How to view the show
If you didn’t get into our 5G fuelled fashion event, don’t stress. You can catch up on what the 5G fashion future looks like on our Instagram feed @threeuk
Catch up with our 2019 5G fashion event
Our partnership with Central Saint Martins began at London Fashion Week last year. Designer Gerrit Jacob used our 5G alongside Magic Leap to create the world’s first mixed reality show. We enhanced his collection and brought his inspirations to 5G life all in real-time.
We’re building the UK’s fastest 5G network. Find out more about why our network will be the fastest and enjoy Jacob’s vision of the future.