The new iPhone is here. And Apple's gone big. Introducing iPhone 12, iPhone 12 mini, iPhone 12 Pro and iPhone 12 Pro Max. And they're all 5G Ready, too. Here's everything you need to know.
2020 has just got better.
Apple’s finally announced this year’s new iPhone series and, it’s been well worth the wait. Register your interest today.
Introducing iPhone 12, iPhone 12 mini, iPhone 12 Pro and iPhone 12 Pro Max – a stellar line-up if ever we saw one. And they’re all 5G Ready.
Here’s everything you need to know about this exciting new iPhone range.
Coming in at 6.1 inches, iPhone 12 sounds like it’s going to be the same size as iPhone 11. But that’s not the case. It’s 11% thinner, 15% smaller, and 16% lighter.
Sporting a brand-new design with Aerospace-grade aluminium edges, glass back, and 5 new colours, iPhone 12 looks awesome. It’s tougher than ever too, thanks to Ceramic Shield. Using a formula exclusive to Apple, nano-ceramic crystals have been added to the glass screen making it the toughest ever used in a smartphone. And that means a 4x better drop performance compared to iPhone 11.
And it’s not just tough. The new Super Retina XDR display is pixel perfect. Literally. With better colour accuracy and a higher pixel density of 2532×1170 at 460 ppi – it’s the best iPhone display ever. It looks amazing.
iPhone 12 performance
Last year’s industry-leading A13 Bionic chip couldn’t be beaten.
Enter the new A14 Bionic chip – the first smartphone chip ever to be built on 5nm. With the new 5G capabilities, the iPhone 12 range needed a more advanced chip and that’s exactly what A14 Bionic is.
With up to 50% faster CPU and GPU, and a 16-core Neural Engine for up to 70% faster machine learning – A14 Bionic is incredible. It makes the stuff like Smart HDR3, Deep Fusion, and Dolby Vision video possible.
And this year’s iPhone series will run iOS 14 straight out of the box.
5G just got real
The wait’s finally over. The new iPhone range announced on 13 October is 5G Ready. And Apple’s gone big. iPhone 12’s got more 5G bands than any other smartphone. That means you get 5G in more places than ever. All that on the network that’s building the UK’s fastest 5G – sounds like the perfect combination to us.
iPhone 12 camera
There’s a new dual camera system for iPhone 12. Made up of a 12MP Ultra Wide camera with 120-degree field of view and a 12MP Wide camera with f/1.6 aperture. Add Night mode into the mix – which is available on all the cameras now, and you get awesome low-light photography capabilities.
There’s an improvement of up to 27% when it comes to low-light photography compared with iPhone 11, which is impressive.
Deep Fusion is all about capturing the tiny details. Available on all cameras, it works in the same way as HDR, using the Neural Engine to analyse multiple images at different exposures. In low to mid light, it combines those shots to give you the best image possible.
Using that faster machine learning that we mentioned earlier, Smart HD3 recognises scenes and adjusts your photo. It refines shadows and highlights and keeps colours and details like skin tone, as true to life as possible.
What about the front camera?
The 12MP TrueDepth camera doesn’t miss out on any of those new features either. With Night mode, Deep Fusion and HDR3 all available. Selfies have never looked so good.
Introducing Dolby Vision video
This is huge.
iPhone 12 is the first camera ever to record 4K HDR video with Dolby Vision up to 30 fps – frames per second. That’s something not even film industry cameras can do.
It can now capture 10-bit video with a ginormous 700 million colours. And to top it off, you can edit those movie quality videos on your iPhone and watch or share them too.
When can I pre-order iPhone 12?
You can pre-order iPhone 12 now.
The new iPhone 12 mini
Want a smaller phone but don’t want to compromise when it comes to great specs and features? With the new iPhone 12 mini, you don’t have to.
It’s got a compact 5.4-inch Super Retina XDR display. But that’s the only difference. You get the same new design, colours and amazing specs, just in a smaller package. That makes iPhone 12 mini the world’s smallest, thinnest, and lightest 5G phone.
When can I pre-order iPhone 12 mini?
iPhone 12 mini will be available to pre-order from 6 November 2020. Register your interest today to get pre-order and pricing details as soon as they’re available.
iPhone 12 Pro and iPhone 12 Pro Max
The 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max, share the same Super Retina XDR display, and Ceramic Shield as the iPhone 12.
They’ve got a brand-new design, too. With surgical-grade stainless steel edges, a matte glass back, an edge-to-edge display, and 4 new colours: Pacific Blue, Gold, Silver, and Graphite.
LiDAR’s used to measure how long it takes for light to reflect back from different objects. And the LiDAR scanner on iPhone 12 Pro uses that info to create a depth map of the space you’re in. This gives you an ultra-fast and accurate AR experience.
It takes the iPhone 12 Pro camera to a completely different level. We’re talking autofocus that’s up to 6 times faster and Night mode portraits with perfectly blurred backgrounds.
Pro 12MP camera
Both iPhone 12 Pro and iPhone 12 Pro Max share the Pro 12MP camera system made up of Ultra Wide, Wide, and Telephoto cameras. There are a couple of differences though.
The Wide camera on iPhone 12 Pro has an aperture of f/1.6 that captures up to 27% more light. It also uses a new OIS – Optical Image Stabilisation to keep your images clear and sharp. It does that by making adjustments to the Wide camera a huge 5,000 times a second.
The iPhone 12 Pro Max has a 47% bigger sensor making it up to 87% better in low-light conditions. And that sensor needs something more than OIS.
Enter sensor-shift OIS.
This type of tech was only available in DSLR cameras, but Apple’s adapted it for iPhone. It moves the sensor, keeping it steady to give you perfectly clear images and video.
When it comes to the new Telephoto camera, iPhone 12 Pro has a 4x optical zoom.
And the iPhone 12 Pro Max, has a 5x optical zoom – perfect for capturing that close-up detail.
Dolby Vision video
This exceptional new feature’s available on iPhone 12 Pro and iPhone 12 Pro Max, too. But of course, the Pro version goes a step further. You can shoot 4K Dolby Vision video up to 60fps. It’s epic.
You can also edit, watch, and share your movie quality videos on your iPhone 12 Pro and iPhone 12 Pro Max.
Apple ProRAW – coming soon
When you’re taking pro-level shots with your iPhone, it makes sense to edit them like a pro too. And Apple ProRAW does just that. It combines the flexibility of shooting RAW shots with Apple’s computational photography. You can then edit your photo directly in the Apple photo app or in your favourite pro editing app.
When can I pre-order iPhone 12 Pro or iPhone 12 Pro Max?
You can pre-order your new iPhone 12 Pro now. And the iPhone 12 Pro Max will be available to pre-order form 6 November 2020.
Register your interest today to get pre-order and pricing details as soon as they’re available.