Coming in at 6.1 inches, iPhone 12 sounds like it’s going to be the same size as iPhone 11. But that’s not the case. It’s 11% thinner, 15% smaller, and 16% lighter.
It sports a brand-new design with Aerospace-grade aluminium edges and a glass back. There’s a range of new colours too, including blue, green, and white. And at their event in April 2021, Apple introduced us to the new purple iPhone 12.
iPhone 12 is tougher than ever, thanks to Ceramic Shield. Using a formula exclusive to Apple, nano-ceramic crystals have been added to the glass screen, making it the toughest ever used in a smartphone. That means a 4x better drop performance, compared to iPhone 11.
And it’s not just tough. The new Super Retina XDR display is pixel perfect. Literally. With better colour accuracy and a higher pixel density of 2532×1170 at 460 ppi – it’s the best iPhone display ever. It looks amazing.
Last year’s industry-leading A13 Bionic chip couldn’t be beaten.
Enter the new A14 Bionic chip – the first smartphone chip ever to be built on 5nm. With the new 5G capabilities, the iPhone 12 range needed a more advanced chip and that’s exactly what A14 Bionic is.
With up to 50% faster CPU and GPU, and a 16-core Neural Engine for up to 70% faster machine learning – A14 Bionic is incredible. It makes the stuff like Smart HDR3, Deep Fusion, and Dolby Vision video possible.
And this year’s iPhone series will run iOS 14 straight out of the box.
The wait’s finally over. The new iPhone range announced on 13 October is 5G Ready. And Apple’s gone big. iPhone 12’s got more 5G bands than any other smartphone. That means you get 5G in more places than ever. All that on the network that’s building the UK’s fastest 5G – sounds like the perfect combination to us.
There’s a new dual camera system for iPhone 12. Made up of a 12MP Ultra Wide camera with 120-degree field of view and a 12MP Wide camera with f/1.6 aperture. Add Night mode into the mix – which is available on all the cameras now, and you get awesome low-light photography capabilities.
There’s an improvement of up to 27% when it comes to low-light photography compared with iPhone 11, which is impressive.
Deep Fusion is all about capturing the tiny details. Available on all cameras, it works in the same way as HDR, using the Neural Engine to analyse multiple images at different exposures. In low to mid light, it combines those shots to give you the best image possible.
Using the faster machine learning we mentioned earlier, Smart HD3 recognises scenes and adjusts your photo. It refines shadows and highlights and keeps colours and details like skin tone, as true to life as possible.
The 12MP TrueDepth camera doesn’t miss out on any of those new features either. With Night mode, Deep Fusion and HDR3 all available. Selfies have never looked so good.
This is huge.
iPhone 12 is the first camera ever to record 4K HDR video with Dolby Vision up to 30 fps – frames per second. That’s something not even film industry cameras can do.
It can now capture 10-bit video with a ginormous 700 million colours. And to top it off, you can edit those movie quality videos on your iPhone and watch or share them too.
iPhone 12 is available to buy now. Get yours with Unlimited data and get 6 months half price. Buy your iPhone 12 today.
Want a smaller phone but don’t want to compromise on specs and features? With iPhone 12 mini, you don’t have to.
As its name suggests, iPhone 12 mini is smaller than iPhone 12, with a compact 5.4-inch Super Retina XDR display. But that’s the only difference. You get the same new design, colours – including the new purple iPhone 12 mini, and specs, just in a smaller package. That makes it the world’s smallest, thinnest, and lightest 5G phone.
You can buy your iPhone 12 mini today. And with our 6-month half price offer, you can get Unlimited data from just £29.50 a month.
The 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max, share the same Super Retina XDR display, and Ceramic Shield as the iPhone 12.
They’ve got a brand-new design, too. With surgical-grade stainless steel edges, a matte glass back, an edge-to-edge display, and 4 new colours: Pacific Blue, Gold, Silver, and Graphite.
LiDAR’s used to measure how long it takes for light to reflect back from different objects. And the LiDAR scanner on iPhone 12 Pro uses that info to create a depth map of the space you’re in. This gives you an ultra-fast and accurate AR experience.
It takes the iPhone 12 Pro camera to a completely different level. We’re talking autofocus that’s up to 6 times faster and Night mode portraits with perfectly blurred backgrounds.
Both iPhone 12 Pro and iPhone 12 Pro Max share the Pro 12MP camera system made up of Ultra Wide, Wide, and Telephoto cameras. There are a couple of differences though.
The Wide camera on iPhone 12 Pro has an aperture of f/1.6 that captures up to 27% more light. It also uses a new OIS – Optical Image Stabilisation to keep your images clear and sharp. It does that by making adjustments to the Wide camera a huge 5,000 times a second.
The iPhone 12 Pro Max has a 47% bigger sensor making it up to 87% better in low-light conditions. And that sensor needs something more than OIS.
Enter sensor-shift OIS.
This type of tech was only available in DSLR cameras, but Apple’s adapted it for iPhone. It moves the sensor, keeping it steady to give you perfectly clear images and video.
When it comes to the new Telephoto camera, iPhone 12 Pro has a 4x optical zoom.
And the iPhone 12 Pro Max, has a 5x optical zoom – perfect for capturing that close-up detail.
This exceptional new feature’s available on iPhone 12 Pro and iPhone 12 Pro Max, too. But of course, the Pro version goes a step further. You can shoot 4K Dolby Vision video up to 60fps. It’s epic.
You can also edit, watch, and share your movie quality videos on your iPhone 12 Pro and iPhone 12 Pro Max.
When you’re taking pro-level shots with your iPhone, it makes sense to edit them like a pro too. And Apple ProRAW does just that. It combines the flexibility of shooting RAW shots with Apple’s computational photography. You can then edit your photo directly in the Apple photo app or in your favourite pro editing app.