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Apple iPhone 17e 256GB Soft Pink

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Product information sheet

Save up to £432 when paired with selected airtime plans

Available offers

Colour

Storage

Get essential accessories with these bundle deals

Items (2)

Apple iPhone 17e with AirPod Pro 3 and Case Bundle

Apple iPhone 17e 256GB Soft Pink

Apple iPhone 17e 256GB Soft Pink

Product information sheet

Starting from:

a month

upfront

36 months

Phone plan: 36 months

£26.78 a month, £30.00 upfront, £994.00 total cost

5GB Lite, 24 months

Airtime plan: 5GB Lite, 24 months

From £18.00 a month

Your total monthly price will increase to:

£19.90 from 1 Apr 27

£21.80 from 1 Apr 28

Apple iPhone 17e with Premium Protection Bundle

Apple iPhone 17e 256GB Soft Pink

Apple iPhone 17e 256GB Soft Pink

Product information sheet

Starting from:

a month

upfront

36 months

Phone plan: 36 months

£21.53 a month, £30.00 upfront, £805.00 total cost

5GB Lite, 24 months

Airtime plan: 5GB Lite, 24 months

From £18.00 a month

Your total monthly price will increase to:

£19.90 from 1 Apr 27

£21.80 from 1 Apr 28

Availability

Available to pre-order

Expected back in stock from 30 Sep 2026

Repayment period

One-off payment

Trade-in

Device repayment plan

a month

£750.00 in total

This does not include your airtime plan [1]

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iPhone 17eiPhone 17eiPhone 17e

Value put to work.

iPhone 17e, horizontal side and back exterior, soft pink colour, iPhone 17e, horizontal side and front exterior, black colouriPhone 17e, horizontal side and back exterior, soft pink colour, iPhone 17e, horizontal side and front exterior, black colouriPhone 17e, horizontal side and back exterior, soft pink colour, iPhone 17e, horizontal side and front exterior, black colour
Front exterior of iPhone 17e in black colour, partial front screen, side shows Action, volume buttons, Back exterior of iPhone 17e in soft pink colour, single camera, side shows buttonFront exterior of iPhone 17e in black colour, partial front screen, side shows Action, volume buttons, Back exterior of iPhone 17e in soft pink colour, single camera, side shows buttonFront exterior of iPhone 17e in black colour, partial front screen, side shows Action, volume buttons, Back exterior of iPhone 17e in soft pink colour, single camera, side shows button

  • Built to last. Durable 
    Ceramic Shield 2
     front with 3x better scratch resistance. Refer to legal disclaimers.

    iPhone 17e, front exterior with Ceramic Shield 2, side exterior, white colour, buttons: Action, volumeiPhone 17e, front exterior with Ceramic Shield 2, side exterior, white colour, buttons: Action, volumeiPhone 17e, front exterior with Ceramic Shield 2, side exterior, white colour, buttons: Action, volume

  • Make easy connections with USB-C.

    USB-C charging cableUSB-C charging cableUSB-C charging cable

  • Long‑lasting battery life for results all day.

    iPhone 17e in landscape orientation displaying a FaceTime call to review a presentation on PreviewiPhone 17e in landscape orientation displaying a FaceTime call to review a presentation on PreviewiPhone 17e in landscape orientation displaying a FaceTime call to review a presentation on Preview

  • Fast wireless charging and accessories. All in a snap with MagSafe.Refer to legal disclaimers.

    iPhone 17e, back exterior, soft pink colour, FineWoven Wallet with MagSafe attached, iPhone 17e, back exterior, black colour, MagSafe Charger attached, iPhone 17e, back exterior, white colour, Clear Case with MagSafe attachediPhone 17e, back exterior, soft pink colour, FineWoven Wallet with MagSafe attached, iPhone 17e, back exterior, black colour, MagSafe Charger attached, iPhone 17e, back exterior, white colour, Clear Case with MagSafe attachediPhone 17e, back exterior, soft pink colour, FineWoven Wallet with MagSafe attached, iPhone 17e, back exterior, black colour, MagSafe Charger attached, iPhone 17e, back exterior, white colour, Clear Case with MagSafe attached

  • A19 chip. Blasts through tasks. On the go.

    A few side-by-side iPhone 17e devices in portrait orientation showcasing performance with different graphs, charts and productivity business apps like Preview, Notes, Mail, Visual Intelligence and NumbersA few side-by-side iPhone 17e devices in portrait orientation showcasing performance with different graphs, charts and productivity business apps like Preview, Notes, Mail, Visual Intelligence and NumbersA few side-by-side iPhone 17e devices in portrait orientation showcasing performance with different graphs, charts and productivity business apps like Preview, Notes, Mail, Visual Intelligence and Numbers

    A19 chip. Blasts through tasks. On the go.

    Few side-by-side iPhone 17e devices showcasing performance with productivity business apps like an agenda on Notes, a graph in Numbers and a screenshot displaying the Visual Intelligence featureFew side-by-side iPhone 17e devices showcasing performance with productivity business apps like an agenda on Notes, a graph in Numbers and a screenshot displaying the Visual Intelligence featureFew side-by-side iPhone 17e devices showcasing performance with productivity business apps like an agenda on Notes, a graph in Numbers and a screenshot displaying the Visual Intelligence feature
  • A person using a white iPhone 17e to continue work outside an office buildingA person using a white iPhone 17e to continue work outside an office buildingA person using a white iPhone 17e to continue work outside an office building

    Keeps work moving while out and about.

  • Advanced security built in so data stays protected.

    Apple Privacy lock logoApple Privacy lock logoApple Privacy lock logo

  • 256GB starting storage.Refer to legal disclaimers. More space for all your needs.

    eSIM. Flexible.
    Secure. Seamless. Refer to legal disclaimers.

  • Zero-touch deployment.
    Zero hassle for IT.

    Partial view of iPhone 17e in portrait orientation, displaying the Settings app with Device Management openPartial view of iPhone 17e in portrait orientation, displaying the Settings app with Device Management openPartial view of iPhone 17e in portrait orientation, displaying the Settings app with Device Management open

  • Peace of mind
    in your pocket. Refer to legal disclaimers.

    Messages via satellite feature in useMessages via satellite feature in useMessages via satellite feature in use

  • iOS and Apple Intelligence. Refer to legal disclaimers.
    Effortlessly helpful every day.

    Few side-by-side iPhone 17e devices showing a photo of a graph in the Messages app, home screen with the Weather widget and apps displayed, and Notes app with Apple Intelligence Writing Tools in useFew side-by-side iPhone 17e devices showing a photo of a graph in the Messages app, home screen with the Weather widget and apps displayed, and Notes app with Apple Intelligence Writing Tools in useFew side-by-side iPhone 17e devices showing a photo of a graph in the Messages app, home screen with the Weather widget and apps displayed, and Notes app with Apple Intelligence Writing Tools in use

Designed to make a difference.

Designed to make a difference.

Privacy. That’s iPhone.

From the Passwords app to Private Browsing on Safari to the Health app, iPhone helps keep you in control of what you share.

Recycled materials? Naturally.

Apple is significantly expanding the use of priority materials in iPhone batteries, magnets and circuit boards. And iPhone packaging is 100 per cent fibre based and can be easily recycled at home. Refer to legal disclaimers.

Easy to upgrade. Simple to switch.

Easy to upgrade. Simple to switch.

Upgrading from another iPhone?

Just put your old iPhone next to your new one, and with a few taps you can transfer your data automatically.

Switching from an Android phone?

When you buy a new iPhone, the Move to iOS app makes it easy to transfer your photos, contacts and more. Refer to legal disclaimers.

Even more to love.

iPhone accessories

Perfect pairings.

Explore cases, wallets,
MagSafe chargers and more. Refer to legal disclaimers.

Learn more about iPhone accessories
iPhone 17e in soft pink colour with FineWoven Wallet in midnight purple colour, iPhone 17e in black colour and MagSafe Charger, iPhone 17e in white colour with Clear Case with MagSafeiPhone 17e in soft pink colour with FineWoven Wallet in midnight purple colour, iPhone 17e in black colour and MagSafe Charger, iPhone 17e in white colour with Clear Case with MagSafeiPhone 17e in soft pink colour with FineWoven Wallet in midnight purple colour, iPhone 17e in black colour and MagSafe Charger, iPhone 17e in white colour with Clear Case with MagSafe

Apple TVApple TVApple TV

Buy an iPhone and get 3 months of Apple TV free. Refer to legal disclaimers.

  • •

    Stream hundreds of exclusive Apple Originals and enjoy new releases weekly with no ads.

  • •

    Watch on your favourite Apple devices, streaming platforms, smart TVs and more.

  • •

    Six people can share a single Apple TV subscription. Refer to legal disclaimers.
iPhone 17e front screen showing the Apple TV+ series The Morning ShowiPhone 17e front screen showing the Apple TV+ series The Morning ShowiPhone 17e front screen showing the Apple TV+ series The Morning Show

AppleCare+AppleCare+AppleCare+

Your iPhone.
Handled with AppleCare+.

Get easy, fast repairs for accidents like drops and spills, theft and loss coverage up to twice in 12 months and 24/7 priority care.

Learn more about AppleCare+
Side by side, iPhone 17e, back exterior, soft pink colour, Fusion camera system at top left, iPhone 17e, front exterior, all-screen designSide by side, iPhone 17e, back exterior, soft pink colour, Fusion camera system at top left, iPhone 17e, front exterior, all-screen designSide by side, iPhone 17e, back exterior, soft pink colour, Fusion camera system at top left, iPhone 17e, front exterior, all-screen design

iPhone and AirPods

iPhone and AirPods. Best buds.

iPhone and AirPods work together seamlessly — listen to music, take calls and interact with Siri throughout the day. Your favourite playlists sound better than ever with Personalised Spatial Audio and Active Noise Cancellation.

Learn more about AirPods
iPhone 17e, front exterior, Apple Music app with Home Screen open, next to AirPods Pro 3 in open MagSafe Charging caseiPhone 17e, front exterior, Apple Music app with Home Screen open, next to AirPods Pro 3 in open MagSafe Charging caseiPhone 17e, front exterior, Apple Music app with Home Screen open, next to AirPods Pro 3 in open MagSafe Charging case
Extra info
  1. Every 1 April, your Monthly Charge will increase by a fixed amount depending on your plan’s data allowance. Plans 4GB or less & Smartwatch Pairing Plans will increase by £1.80 per month. Plans from 5GB to 99GB will increase by £1.90 per month. Plans 100GB or over will increase by £2.30 per month. All Home Broadband plans will increase by £3.50 per month.
    Visit the price increase page
    for full details. Our systems work to very small fractions, and each charge is rounded up or down to make it easier to read. This means that there may be a small inconsistency to the price shown in your shopping basket, compared to the statement which shows the price rise that will apply during the Minimum Term of your Plan and your bill, which both show the actual amount you will be charged. For more information, please see our help and support pages or your Price Guide. Your monthly charge includes a £5 discount for paying by a recurring method, such as Direct Debit. The £5 monthly recurring payment discount and the annual price increase do not apply to Add-ons, out-of-allowance charges, Three Your Way device plan agreement repayments or Three Insurance premiums.Check out our
    full terms
    .

Your selection

upfront

a month