At London Fashion Week 2020, we celebrated our 5G network roll-out by presenting the fashion show of the future.
Think global model Adwoa Aboah. Think the very best minds and designs from the fashion future, thanks to our partnership with iconic Central Saint Martins. And then combine them with our super-fast 5G to enjoy a journey onto the catwalk of the 21st century.
Invitees to this fashion event didn’t just see the cuts and colours of next season. They heard, felt and even smelt the scent of visionary style. 3D audio, haptic feedback, a 46 metre projection the length of the runway. There was even an array of aromas to blow your senses, as well as your mind.
And it didn’t stop there. The show culminated with Adwoa walking the runway, while she watched from the FROW. Yes, you read that right. 106 synchronised cameras created a 3D volumetric version of the Vogue cover star to showcase how 5G can transform fashion.
5G’s capabilities usher in a hyper-real future for fashion. Not only did our super-fast 5G transform the traditional catwalk by turning it into a truly immersive experience. But imagine this. A fashionista heaven, where models walk multiple shows across the world, at the same time. The flow and cut of fabrics are seen super-close and in great detail. It’s like the models and clothes are really there. But in reality, they’re a cab, city, or flight away. That’s just what our 5G’s speed, reliability and low-lag paves the way for.
This makes 5G a potential hero of sustainability, transforming the way the fashion industry operates. Drastically reducing waste by cutting the number of sample outfits created. 5G will cut travel requirements. And it will bring another dimension to the spectacle of the catwalk. Reinventing it into a hyper immersive event, an entertainment space, and creating a new opportunity for the industry.
Combining the worlds of fashion, design and technology to create new products and experiences is just what our 5G is about. Think big. Then think bigger. 5G can transform events, sensations, the way we live our lives. It’s all set to reinvent home, work and, when we’re up for maximum buzz, the very nature of entertainment.
If you didn’t get into our 5G fuelled fashion event, don’t stress. You can catch up on what the 5G fashion future looks like on our Instagram feed @threeuk.
Our partnership with Central Saint Martins began at London Fashion Week 2019. Designer Gerrit Jacob used our super-fast 5G alongside Magic Leap technology to create the world’s first mixed reality show. Literally bringing his inspirations into hyper-real life.
Discover 5G with us, and enjoy Jacob’s take on the future.